Miami Real Estate: For Homebuyers, Sellers and Agents Alike, a rapid Increase in Real Estate Tech

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by Jamie Smith Hopkins
Technology has revolutionized real estate — and not just because we can check out photos of homes for sale while sitting around in our pajamas. There are smart-phone apps for finding the nearest listings while you’re driving about. Programs that email or text you when new homes that fit your specifications hit the market. “Zestimates” of everyone’s home value. John L. Heithaus, chief marketing officer for the region’s multiple-listing service, Metropolitan Regional Information Systems, says this rush of technology — and tech-fueled information — is creating opportunities and challenges for buyers, sellers and agents alike. “The real estate business is now open seven days a week, 24 hours a day, because of technology,” he said. MRIS held a tech-oriented conference last week in Silver Spring that drew nearly 300 real estate professionals, who came to hear about social media, digital marketing and the like. So the subject is on Heithaus’s mind. He thinks the challenge for consumers these days is the overwhelming amount of information to sift through, not all of it useful or accurate.

The challenge for agents, he says, is to keep up with fast-changing expectations. They need to be in “the center of the conversation” via social media, figure out how to use a variety of tech tools and hop to it if a would-be buyer sends a text that she’s in the neighborhood and wants to check out their listing right now, he said.

“I’m a third-generation real estate kid,” Heithaus said. “I can remember my grandfather’s real estate business — all he needed was a car, the multiple-listing service and a telephone. … It’s a whole new world.”


About Pamela's Blog

Pamela Diaz-de-Leon With an accomplished background encompassing Diplomacy, Architecture, Business and Film, Pamela Diaz-de-Leon brings to the real estate industry the entrepreneurial expertise which stem from her interdisciplinary experience. Her world wide network of distinguished personalities carefully knitted of relationships formed in her five years as the Cultural Attaché for the Instituto Cervantes, serving the King of Spain, in Chicago, and her Hollywood connections acquired while working with a recognized film distributor, give her the global platform in which she has developed her business with great success. Knowledgeable, informed and organized she holds ethics and integrity as her highest values thus, providing her customers with an excellence of service that ensures their utmost satisfaction and their continued loyalty to her work. Office. 305.677.5055 Cell. 305.720.8439
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